Since you're reading this blog I guess you look at ads every now and then because you're interested in them. But do you really think that people enjoy being exposed to around 500 advertising messages per day? When watching TV (I don't do it at all) do you really watch ads and afterwards think: wow - that was pretty informative?
I don't think so. And regarding the study I miss quite a few details. For example, I couldn't find any detailed data on the process how people actually answered the question. How were people chosen for the study? I don't think that people who hate advertisement would volunteer for research that helps the industry...
And after all the results of the study don't exactly convince me that people (especially in Europe) like advertisement. 51% "Don't trust [TV advertisement] much at all" and 50% "dont't trust [print ads]". Huge success right?
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I would say the only time people actually enjoy ads are (for America) during the Super Bowl. Well at least that's what you hear. But do they really? Wouldn't a football game without interruptions be better?
ReplyDeleteBut when you have ridiculous ads like this (in Europe): http://www.youtube.com/watch?v=gMsXGf-U7II&feature=related
...I mean, really? Is this even supposed to be serious? There are so many elements to this I could go on and on, but I must say I find myself giggling every time I see it just thinking of how this all came into production and how it was even approved. Absurd.