"...I have to tell you, as a donor, I am increasingly resistant to the"push" tactics that have been inherent in the direct response mentality. Reality is, that as younger donors come on stream (who knows when?), they want to be in control and they will turn you off more quickly than their Boomer or Civic predecessor donors.
The question in my mind is, will charities be able to transition to a "pull" strategy to transition to more engagement tactics than interruption tactics? It’s a difficult transition. I’ve been struggling with this myself, but I think we’re going to have to become far more clever as marketers of our mission."
The funny thing is, that I'm one of those young donors he's talking about. If you're trying to get in my way when I'm walking down the street, use a little bit of rhetoric, don't really listen when I say "no!" and not even back off when I start swearing then you're stuck in the last century.
I only know people who worked for "push" fundraising companies - not a single one who actually donated. Pull is simply the new way to go.
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