"And make sure it's cheap!"

No matter what, right? Print advertisement, which is still the biggest part of advertising spending, can be quite cheap. Thanks to globalization you can save at least 30% of the printing costs.

It's easy - all you have to do is find some big printing company producing in Asia and you're in. "Over there" (which seems to be invisible in your daily live) the printing plants don't really have to care about pollution. I guess it's just because people in those places don't enjoy nature and also don't care about their health.

Those printing companies will also make sure you don't have to deal with workers or probably even upset human rights organisations. They'll do it for you. But don't even bother thinking about it, as long as it's cheap.

But the most enjoyable part is still to come - it's less expensive to ship brochures a few thousand kilometers to Europe than to pay someone who lives next door. But never mind, since it's so cheap to print we'll just make a brochure telling everyone that we're so humane and totally agree with the new eco wave.


Caution: may contain irony.